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Strategic customer management: strategizing the sales organization

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Strategic Customer Management: Strategizing the Sales Organization - Piercy, Nigel F, and Lane, Nikala
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A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

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Strategic Customer Management: Strategizing the Sales Organization 2009, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199544509

Hardcover