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The New Positioning: The Latest on the World's #1 Business Strategy - Trout, Jack, and Trout Jack, and Rivkin, Steve
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In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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The New Positioning: The Latest on the World's #1 Business Strategy 1997, McGraw-Hill Education

ISBN-13: 9780070653283

Trade paperback

The New Positioning: The Latest on the World's #1 Business Strategy 1995, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070652910

Hardcover

The New Positioning: The Latest on the World's # 1 Business Strategy 1995, McGraw-Hill Inc.,US, New York

ISBN-13: 9780071147798

Paperback