The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
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The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
Read Less
Add this copy of Marketing Warfare to cart. $1.69, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1985 by McGraw-Hill.
Add this copy of Marketing Warfare to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by McGraw-Hill.
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Marketing Warfare to cart. $2.42, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1990 by McGraw-Hill.
Add this copy of Marketing Warfare to cart. $2.42, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1990 by McGraw-Hill.
Add this copy of Marketing Warfare to cart. $4.11, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by McGraw-Hill Companies.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Marketing Warfare to cart. $4.11, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1990 by McGraw-Hill Companies.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Marketing Warfare to cart. $5.50, very good condition, Sold by Bookmarc's rated 5.0 out of 5 stars, ships from La Porte, TX, UNITED STATES, published 1986 by McGraw-Hill Book Company.
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Seller's Description:
Very Good in Good jacket. Q3-DJ has 0.75" tear on the front bottom right corner, wrinkling and wear on some edges and sides, moderate discoloration and normal shelf wear otherwise good. Book has wrinkling and some wear on the spine edges, some light stains on the page edges, a few dog-eared pages, and light shelf wear otherwise very good. How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition!
Add this copy of Marketing Warfare to cart. $6.00, very good condition, Sold by Pomfret Street Books rated 4.0 out of 5 stars, ships from Carlisle, PA, UNITED STATES, published 1985 by McGraw-Hill.
Add this copy of Marketing Warfare to cart. $11.09, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1985 by McGraw-Hill.
Add this copy of Marketing Warfare to cart. $16.99, very good condition, Sold by Garage To Dollars rated 5.0 out of 5 stars, ships from Massena, NY, UNITED STATES, published 1990 by McGraw-Hill Companies.
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Seller's Description:
Very good in very good dust jacket. Signed by author. Very Good Plus structurally intact and tight, pages still white or off-white, minimal soil and wear, nearly insignificant edge and corner wear on cover. Signed "Nancy Keyes, Best of Luck Jack Trout" inside front cover. 216 pages, Includes index. The true nature of marketing today is not serving the customer; it is outwitting, outflanking, outfighting your competitors. In short, marketing is war where the competition is the enemy and the customer is the ground to be won.