Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
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Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
Read Less
Add this copy of Marketing Warfare to cart. $14.95, very good condition, Sold by Salish Sea Books rated 4.0 out of 5 stars, ships from Bellingham, WA, UNITED STATES, published 1990 by McGraw-Hill Publishing.
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Seller's Description:
Very Good; 1990, McGraw-Hill Publishing; This is one audio cassette tape in the original tape case & paper packaging box; The outer packaging is worn, but tape & plastic case appear new; "Marketing Warfare, " by Al Ries & Jack Trout.
Add this copy of Marketing Warfare to cart. $31.25, like new condition, Sold by Cheryls-Books rated 5.0 out of 5 stars, ships from Vinemont, AL, UNITED STATES, published 1990 by Mcgraw Hill/Tdm Audio.
Add this copy of Marketing Warfare to cart. $49.75, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by McGraw-Hill/Tdm Audio.
