Thanks to the Internet and nonstop media, the human attention span has been reduced to a matter of seconds. So how, in an oversaturated, hyper-competitive marketplace, can we get our messages, our ideas, and our products noticed? Going beyond marketing, Sally Hogshead looked for answers in a range of disciplines, from neurobiology and psychology to evolutionary anthropology and history. She found specific and interesting patterns: Ancient Romans shared the same fixations as Carrie Bradshaw in "Sex and the City". Amazon.com ...
Read More
Thanks to the Internet and nonstop media, the human attention span has been reduced to a matter of seconds. So how, in an oversaturated, hyper-competitive marketplace, can we get our messages, our ideas, and our products noticed? Going beyond marketing, Sally Hogshead looked for answers in a range of disciplines, from neurobiology and psychology to evolutionary anthropology and history. She found specific and interesting patterns: Ancient Romans shared the same fixations as Carrie Bradshaw in "Sex and the City". Amazon.com and creatures in the Amazon jungle use identical methods to allure customers and prey. Analysing a wide range of examples, Hogshead discovered they all shared a commonality: fascination. Delivered in a pithy, intelligent, moxie-fueled style, and backed by in-depth research, Hogshead's creative, idea-filled book examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation. Structured around seven triggers that Hogshead identifies, this invaluable guide explores how anyone can use them to make products, messages, and services more fascinating - and more successful.
Read Less
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2010 by HarperBusiness.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Missing Dust Cover-Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $1.90, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2010 by HarperBusiness.
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $2.26, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by HarperBusiness.
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $2.26, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by HarperBusiness.
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $2.59, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by HarperBusiness.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $3.01, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2010 by HarperBusiness.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Fascinate: Unlocking the Secret Triggers of Influence, to cart. $3.66, good condition, Sold by citywbooks rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2010 by HarperBusiness.
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $3.99, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by HarperBusiness.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $3.99, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by HarperBusiness.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Fascinate: Your 7 Triggers to Persuasion and to cart. $3.99, good condition, Sold by Helping Hands Global rated 3.0 out of 5 stars, ships from Kansas city, MO, UNITED STATES, published 2010 by HarperBusiness.
