Why is J???germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are ...
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Why is J???germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities--including Twitter, IBM, Porsche, and New York University--use the Fascinate system to captivate their customers. Why? The answers are in this book.
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Add this copy of Fascinate, Revised and Updated: How to Make Your Brand to cart. $1.55, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2016 by Harper Business.
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Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $2.08, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate, Revised and Updated: How to Make Your Brand to cart. $2.13, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2016 by Harper Business.
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Good. There is handwriting and/or underlining and or highlighting in the book Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
