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The Art of Choosing - Iyengar, Sheena
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Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar's award-winning research reveals that the reasons for people's choices are surprising and profound.

The Art of Choosing 2011, Twelve

ISBN-13: 9780446504119

Trade paperback

The Art of Choosing 2010, Twelve, New York, NY

ISBN-13: 9780446504102