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Think Bigger: How to Innovate


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Think Bigger: How to Innovate - Iyengar, Sheena
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Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar-an acclaimed author and expert in the science of choice-answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?" Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming ...

Think Bigger: How to Innovate 2023, Columbia University Press, New York

ISBN-13: 9780231198844