The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
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The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
Read Less
Add this copy of Leading Product Development: the Senior Manager's Guide to cart. $0.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1994 by Free Press.
Add this copy of Leading Product Development: the Senior Manager's Guide to cart. $1.26, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1994 by Free Press.
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Add this copy of Leading Product Development: the Senior Manager's Guide to cart. $2.23, good condition, Sold by GREEN STREET BOOKS rated 4.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 1994 by Free Press.
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Add this copy of Leading Product Development: the Senior Manager's Guide to cart. $8.00, very good condition, Sold by Ken's Book Haven rated 5.0 out of 5 stars, ships from Coopersburg, PA, UNITED STATES, published 1995 by Free Press.
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Very good in very good dust jacket. Sewn binding. Cloth over boards. 176 p. Contains: Illustrations. Audience: General/trade. Book Condition: Near fine. Tight binding. Clean and sharp cornered. Dj. Condition: Very good. Slightly rubbed.
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UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; in very good conditi on with clean text, firm binding. Dust jacket shows scuffing and light shel f wear.
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