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Counterintuitive Marketing: Achieving Great Results Using Common Sense

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Counterintuitive Marketing: Achieving Great Results Using Common Sense - Clancy, Kevin J, Dr., and Krieg, Peter C
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Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Clancy and Krieg give managers both the theoretical framework for a strategically integrated marketing approach and the tools they need to build marketing plans that work. Line drawings.

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Counterintuitive Marketing: Achieving Great Results Using Common Sense 2009, Free Press, New York, NY

ISBN-13: 9781439167250

Trade paperback

Counterintuitive Marketing: Achieving Great Results Using Common Sense 2000, Free Press, New York, NY

ISBN-13: 9780684855554

Hardcover