V Kumar
V. Kumar was recently honored as one of the world's top five-ranked marketing scholars. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business publications, including the "Harvard Business Review" and the "Journal of Marketing," Kumar has co-authored textbooks on marketing research, including his recent "Customer Relationship Management: A Databased Approach," His current research focuses...See more
V. Kumar was recently honored as one of the world's top five-ranked marketing scholars. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business publications, including the "Harvard Business Review" and the "Journal of Marketing," Kumar has co-authored textbooks on marketing research, including his recent "Customer Relationship Management: A Databased Approach," His current research focuses on brand management, word-of-mouth marketing, international diffusion models, and customer relationship management. See less
