The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the ...
Read More
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
Read Less
Add this copy of Profitable Customer Engagement: Concept, Metrics and to cart. $6.49, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by SAGE Publications Pvt. Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Profitable Customer Engagement: Concept, Metrics and to cart. $40.99, very good condition, Sold by Pink Casa Antiques rated 5.0 out of 5 stars, ships from Frankfort, KY, UNITED STATES, published 2019 by SAGE Publications Pvt. Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Hardcover with dust jacket, tight, pages clear and bright, shelf and edge wear, corners bumped, packaged in cardboard box for shipment, tracking on U.S. orders.
Add this copy of Profitable Customer Engagement: Concept, Metrics and to cart. $4.99, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by SAGE Publications Pvt. Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Profitable Customer Engagement: Concept, Metrics and to cart. $28.17, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by Sage Publications Pvt. Ltd.
Add this copy of Profitable Customer Engagement: Concept, Metrics and to cart. $34.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by SAGE Publications Pvt. Ltd.
Add this copy of Profitable Customer Engagement Concept, Metrics and to cart. $24.00, very good condition, Sold by RPL Library Store rated 5.0 out of 5 stars, ships from Rochester, NY, UNITED STATES, published 2013 by Sage Publications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good in Very Good jacket. Size: 6 1/2" x 9 3/4"; VERY GOOD/DJ VERY GOOD xxii 311 pp. Text clean and unmarked. Black cloth boards with gold lettering on spine in very good condition. Dust jacket in very good condition. Binding firm.
