Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative ...
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Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features * Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process * Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results * Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world * Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas * Chapter-end review exercises and case-based questions for critical and in-depth understanding
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Add this copy of Global Marketing Research to cart. $24.36, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by SAGE Publications Pvt. Ltd.
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Add this copy of Global Marketing Research to cart. $32.81, new condition, Sold by Universal Book Store rated 4.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 2015 by Sage Response.
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Brand New "This is an International Edition." Book is In New condition and ship within One Working Day Tracking Number Provided by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 8-14...
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New. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198. 2015. 1st Edition. Paperback.....We ship daily from our Bookshop.
