A Parasuraman

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami. His expertise is in the areas of service-quality measurement and improvement and the role of technology in marketing. He consults to major corporations and is the coauthor of "Delivering Quality Service" and "Services Marketing, " both published by The Free Press.

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami. His expertise is in the areas of service-quality measurement and improvement and the role of technology in marketing. He consults to major corporations and is the coauthor of "Delivering Quality Service" and "Services Marketing, " both published by The Free Press. See less