Examines how and why public relations plays a critical role in integrated marketing and explains the ways PR can add value to an integrated marketing communications program. This book features a guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and measuring results.
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Examines how and why public relations plays a critical role in integrated marketing and explains the ways PR can add value to an integrated marketing communications program. This book features a guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and measuring results.
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Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $1.49, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1999 by McGraw-Hill.
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Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by McGraw-Hill.
Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $4.00, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by McGraw-Hill.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $8.15, like new condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 1999 by McGraw-Hill.
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Fine. Excellent condition inside and out. No damage to the book. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $14.95, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by McGraw-Hill.
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Add this copy of Value-Added Public Relations: the Secret Weapon of to cart. $29.12, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by McGraw-Hill.
