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Upside-Down Marketing: Turning Your Ex-Customers Into Your Best Customers

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Upside-Down Marketing: Turning Your Ex-Customers Into Your Best Customers - Walther, George R
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A bestselling author unlocks an often overlooked sales and profit opportunity--winning back ex-customers. Walther shows how to reach people whose buying activity has tapered off or stopped--and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation.

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Upside-Down Marketing: Turning Your Ex-Customers Into Your Best Customers 1994, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070680470

Hardcover