A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made "Trading Up" an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made "Trading Up" an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
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Add this copy of Treasure Hunt Inside the Mind of the New Consumer to cart. $9.99, good condition, Sold by The Yard Sale Store rated 5.0 out of 5 stars, ships from Narrowsburg, NY, UNITED STATES, published 2006 by Books on Tape.
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Seller's Description:
Good. 8 AUDIO CDs withdrawn from the library collection. We will polish each individual Audio CD for a smooth quality of sound. Some library notation to the set. Enjoy this worthwhile AUDIO CD performance.
Add this copy of Treasure Hunt: Inside the Mind of the New Consumer to cart. $28.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Random House Audio.
Add this copy of Treasure Hunt, Inside the Mind of the New Consumer to cart. $34.95, very good condition, Sold by J.E. Miles, A Bookseller rated 5.0 out of 5 stars, ships from OCEANSIDE, CA, UNITED STATES, published 2006 by Portfolio.
