Michael J Silverstein

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt . He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt . He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development. See less