Skip to main content alibris logo
The Routledge Companion to Strategic Marketing - Schlegelmilch, Bodo B (Editor), and Winer, Russell S (Editor)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

loading
The Routledge Companion to Strategic Marketing 2023, Routledge, Oxford

ISBN-13: 9781138489097

Trade paperback

The Routledge Companion to Strategic Marketing 2020, Routledge, Oxford

ISBN-13: 9781138489080

Hardcover