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International Marketing in the Fast Changing World - Zou, Shaoming (Editor), and Schlegelmilch, Bodo B (Editor), and Stottinger, Barbara (Editor)
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Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

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International Marketing in the Fast Changing World 2015, Emerald Group Publishing, Bingley

ISBN-13: 9781785602337

Hardcover