For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage ...
Read More
For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via RevelTM, an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication. This is optional.
Read Less
Add this copy of The Media of Mass Communication to cart. $300.78, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2016 by Pearson College Div.
Add this copy of The Media of Mass Communication (10th Edition) to cart. $96.44, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2010 by Pearson.
Add this copy of The Media of Mass Communication to cart. $75.47, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Allyn & Bacon.
Add this copy of Media of Mass Communication, the to cart. $118.13, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2008 by Allyn & Bacon.
Add this copy of The Media of Mass Communication to cart. $142.01, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Allyn & Bacon.
Add this copy of Media of Mass Communication, 2008 Update, the (8th to cart. $77.63, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Allyn & Bacon.
Add this copy of Media of Mass Communication, the, Books a La Carte Plus to cart. $31.34, new condition, Sold by Bookmonger.Ltd rated 5.0 out of 5 stars, ships from Hillside, NJ, UNITED STATES, published 2006 by Allyn & Bacon.
Add this copy of Media of Mass Communication, the (8th Edition) to cart. $102.30, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2006 by Allyn & Bacon.
Add this copy of The Media of Mass Communication: Interactive Edtion to cart. $239.46, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Allyn & Bacon.
Add this copy of The Media of Mass Communication to cart. $50.40, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by Pearson Education.
There is a lot of information - starts from the history, connects to legal regulation then to deregulation.
Divided into segments and within into Chapters breaks all the content into logical units.
