Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in ...
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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators
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Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $40.00, fair condition, Sold by Twice Sold Tales rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2015 by Pearson.
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Seller's Description:
Fair. Eleventh edition. Quarto in glossy pictorial boards. Scratching and wear to boards, corners bumped and exposed; some highlighting and underlining throughout, many page corners creased. Still a serviceable copy. **Due to size or weight of book additional charges for international and priority shipping may apply. **. 4to-over 9¾-12" tall.
Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $9.30, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Pearson.
Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $9.42, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Pearson.
Add this copy of Public Relations-Text to cart. $10.00, good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2014 by Pearson Education Limited.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $14.10, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2014 by Pearson Education Limited.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $37.84, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2014 by Pearson.
Add this copy of Public Relations: Strategies and Tactics (11th Edition) to cart. $37.90, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by Pearson.
My pardner gave the book a look see at the table of contents and gave out a pleased scream, and shook my hand so hard it almost came off my shoulder. The book had a few markings here and there, but otherwise it was in very good condition.
Palak
Apr 6, 2009
Wonderful Book
Its a wonderrful book for the students as well as for those who want to build a career into public relations.
