This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, ...
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This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.
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Add this copy of The Media of Mass Communication to cart. $2.61, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Allyn & Bacon.
Add this copy of The Media of Mass Communication, 2008 Update, 8th to cart. $62.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Allyn & Bacon.
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Seller's Description:
As New. The book appears New, The cover is in Very nice condition. Includes Access Code. Quantity Available: 1. ISBN: 020549370X. ISBN/EAN: 9780205493708. Pictures of this item not already displayed here available upon request. Inventory No: 1560792572.
Add this copy of The Media of Mass Communication, 2008 Update, 8th to cart. $65.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Allyn & Bacon.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. The text appears clean, the cover is in nice condition. Includes Access Code. Quantity Available: 1. ISBN: 020549370X. ISBN/EAN: 9780205493708. Pictures of this item not already displayed here available upon request. Inventory No: 1560792571.
Add this copy of Media of Mass Communication, 2008 Update, the (8th to cart. $171.90, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Allyn & Bacon.
There is a lot of information - starts from the history, connects to legal regulation then to deregulation.
Divided into segments and within into Chapters breaks all the content into logical units.
