Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
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Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
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Add this copy of The Media of Mass Communication to cart. $2.47, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Allyn & Bacon.
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Add this copy of The Media of Mass Communication By John Vivian (2010, to cart. $39.99, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2010 by Allyn & Bacon.
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Seller's Description:
Good Condition. Text appears to have highlighting. Cover has some wear. Spine is in very good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Mass media; Mass media; ISBN: 0205693059. ISBN/EAN: 9780205693054. Pictures of this item not already displayed here available upon request. Inventory No: 1561036128.
Add this copy of The Media of Mass Communication By John Vivian (2010, to cart. $49.99, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2010 by Allyn & Bacon.
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Seller's Description:
Very Good Condition. Includes bibliographical references and index. Mass media literacy--Media technology--Media economics--Ink on paper--Sound media--Motion media--New media landscape--News--Entertainment--Public relations--Advertising--Mass audiences--Mass media effects--Media and democracy--Mass media globalization--Media law--Ethics. Very good condition copy, Text appears to be clean, Wear to over all book from storage, Curl to book, Bump to book edges, nice solid book Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Mass media; Mass media; ISBN: 0205693059. ISBN/EAN: 9780205693054. Pictures of this item not already displayed here available upon request. Inventory No: 1561024023.
There is a lot of information - starts from the history, connects to legal regulation then to deregulation.
Divided into segments and within into Chapters breaks all the content into logical units.
