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The Market Planning Guide - Bangs, David H, Jr.
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Small business guru Bangs offers a quick, easy-to-follow formula for developing and implementing a successful marketing plan. In this fifth edition, Bangs has factored in the Internet--giving entrepreneurial marketers even more bang for their buck. Step-by-step advice is paired with helpful worksheets, including a sample marketing plan.

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The Market Planning Guide 1998, Dearborn Trade, Chicago, IL

ISBN-13: 9781574100983

5th edition

Trade paperback