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The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service

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The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service - Bangs, David H, Jr.
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With The Market Planning Guide, business owners can develop a comprehensive, ready-to-implement, written marketing plan. Using the same real-life, step-by-step method that has made his The Business Planning Guide so successful, Bangs walks readers through the entire process, from defining the company's goals to utilizing advertising and promotions.

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The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service 2002, Dearborn Trade, Chicago, IL

ISBN-13: 9780793159710

6th edition

Trade paperback

The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service 1994, Kaplan Publishing, Chicago, IL

ISBN-13: 9780936894720

4th edition

Trade paperback