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The Discipline of Market Leaders

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The Discipline of Market Leaders - Treacy, Michael, and Wiersema, Fred
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How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value ...

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The Discipline of Market Leaders 1997, Basic Books (AZ), Reading, MA

ISBN-13: 9780201407198

Trade paperback

Discipline of Market Leaders 1996, HarperCollins Publishers Ltd, London

ISBN-13: 9780006387169

Mass-market paperback

The Discipline of Market Leaders 1995, HarperCollins Publishers Ltd, London

ISBN-13: 9780002556484

Hardcover