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The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success

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The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success - Keiningham, Timothy L, and Kenningham, Timothy, and Vavra, Terry G, Ph.D
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Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover and fill each customer's unseen yet essential needs.

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The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success 2001, McGraw-Hill

ISBN-13: 9780658010040

Hardcover