Skip to main content alibris logo

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work

by , ,

Write The First Customer Review
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work - Keiningham, Timothy L, and Vavra, Terry G, and Aksoy, Lerzan
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric ...

loading
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471743156

Hardcover