Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer ...
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Add this copy of 22 Immutable Laws of Marketing to cart. $3.88, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1994 by Harper.
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Add this copy of The 22 Immutable Laws of Marketing to cart. $5.02, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1994 by Profile Books Ltd.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The 22 Immutable Laws of Marketing to cart. $5.02, good condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 1994 by Profile Books Ltd.
Add this copy of 22 Immutable Laws of Marketing: Violate Them at Your to cart. $6.95, good condition, Sold by The Yard Sale Store rated 5.0 out of 5 stars, ships from Narrowsburg, NY, UNITED STATES, published 1993 by Harperaudio.
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Good. 1 AUDIO CASSETTE withdrawn from the library collection. Some library marking. Each Audio Cassette TESTED! prior to shipping for sound quality. You will receive a good set. Enjoy this worthwhile AUDIO CASSETTE performance.
Add this copy of 22 Immutable Laws of Marketing to cart. $15.99, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 1994 by HarperCollins.
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Add this copy of The 22 Immutable Laws Of Marketing to cart. $18.70, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1994 by Profile Books Ltd.