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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws Of Marketing - Ries, Al, and Trout, Jack
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer ...

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The 22 Immutable Laws Of Marketing 1994, Profile Books Ltd, London

ISBN-13: 9781861976109

Main

Mass-market paperback

22 Immutable Laws of Marketing 1994, HarperCollins Publishers Ltd, London

ISBN-13: 9780006383451

Mass-market paperback

The 22 Immutable Laws of Marketing 1993, HarperAudio

ISBN-13: 9781559947602

Abridged

Audiobook cassette