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Superior Customer Value: Finding and Keeping Customers in the Now Economy

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Superior Customer Value: Finding and Keeping Customers in the Now Economy - Weinstein, Art
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This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.

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Superior Customer Value: Finding and Keeping Customers in the Now Economy 2018, Routledge, Oxford

ISBN-13: 9780815390930

4th edition

Trade paperback

Superior Customer Value: Finding and Keeping Customers in the Now Economy 2018, Routledge, Oxford

ISBN-13: 9780815380009

4th edition

Hardcover