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A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

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    eBook icon EPUB eBook Strategic Customer Management

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    • Title: Strategic Customer Management by Nigel F Piercy; Nikala Lane
    • Publisher: Oxford University Press Academic UK
    • Print ISBN: 9780199544509, 0199544506
    • eText ISBN: 9780191609282
    • Edition: 2009 1st edition
    • Format: EPUB eBook
    $60.45
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