Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate ...
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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate students courses in e-commerce.
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Add this copy of Strategic Electronic Marketing in Managing E-Business to cart. $13.21, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by South-Western College Pub.
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Add this copy of Strategic Electronic Marketing in Managing E-Business to cart. $35.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by South-Western College Pub.
Add this copy of Strategic Electronic Marketing in Managing E-Business to cart. $77.65, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by South-Western College Pub.
Add this copy of Strategic Electronic Marketing to cart. $86.28, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2000 by Thomson Learning.
