In the new electronic world of commerce, E-Marketing is all important. Companies such as amazon.com, eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business. E-Marketing tells how marketing functions in a rapidly changing, non-linear, interactive environment. Here, the issues of new product development ...
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In the new electronic world of commerce, E-Marketing is all important. Companies such as amazon.com, eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business. E-Marketing tells how marketing functions in a rapidly changing, non-linear, interactive environment. Here, the issues of new product development and introduction, distribution, and database management are explored and answered. Business models are discussed at length. So too are the legal and ethical issues. E-Marketing is an essential addition to the shelf of everyone involved with the internet and the world-wide-web.
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Add this copy of E-Marketing: Capitalizing on Technology to cart. $26.48, very good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2000 by South-Western College Pub.
Add this copy of E-Marketing: Capitalizing on Technology to cart. $61.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by South-Western College Pub.
