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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience

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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience - Danziger, Pamela N
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Pam Danziger focuses on the key missing element of the traditional four Ps of marketing (product, price, promotion, and placement): people.

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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience 2006, Kaplan Publishing, Chicago, IL

ISBN-13: 9781419536366

Hardcover