In Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of USD75,000 and above and discovered a totally new type of luxury consumer. Called the butterflies, ...
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In Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of USD75,000 and above and discovered a totally new type of luxury consumer. Called the butterflies, these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. the consumer, Let Them Eat Cake covers the natural evolution as today's luxuries become tomorrow's necessities, as products move from the classes to the masses. Readers will learn: How to get it right for the masses and how to get it right for the classes with profiles of companies that exhibit best practices in luxury marketing; Why luxury isn't about material things or how much something costs - it's how the product or service connects with the dreams, desires, and passions of the consumer; The different drivers and motivators for luxury consumers; Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.
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Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $2.98, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Kaplan Publishing.
Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $3.97, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by Kaplan Publishing.
Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $3.97, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Kaplan Publishing.
Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $3.97, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Kaplan Publishing.
Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $3.99, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2005 by Kaplan Publishing.
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Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $16.79, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2005 by Kaplan Trade.
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Add this copy of Let Them Eat Cake (Signed! ) Marketing Luxury to the to cart. $20.00, very good condition, Sold by True Oak Books rated 5.0 out of 5 stars, ships from Highland, NY, UNITED STATES, published 2005 by Kaplan Test Prep.
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Very Good in Very Good dust jacket. 9780793193073. Signed by author on FFEP. Very Good condition. No noteworthy defects. No markings on text.; 299 pages; Signed by Author.
Add this copy of Let Them Eat Cake Marketing Luxury to the Masses Ù as to cart. $37.81, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2005 by Kaplan Publishing.
Add this copy of Let Them Eat Cake: Marketing Luxury to the Masses-as to cart. $60.00, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2005 by Kaplan Business.
