What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands. This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with ...
Read More
What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands. This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with this high-spending customer, poorly understood by marketers serving both the mass market and the luxury markets. It includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.
Read Less
Add this copy of What Do Henrys Want? : Reaching the Most Important to cart. $38.50, good condition, Sold by Lee Madden Books rated 4.0 out of 5 stars, ships from Brattleboro, VT, UNITED STATES, published 2015 by Hilltop Communications.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Signed by author. '2nd edition'. Signed by author. Good softcover. Clean, lightly scuffed covers; tightly bound; inscribed and signed by author on front end paper; ink marginalia interior. 8vo, 32 pp.
Add this copy of What Do Henrys Want? : Reaching the Most Important to cart. $93.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Hilltop Communications.