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Jean-Noel Kapferer

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including The New Strategic Brand Management , The Luxury Strategy and Kapferer on Luxury , all published by Kogan Page.

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