Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
Read More
Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
Read Less