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Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

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    eBook icon PDF eBook Advances in Luxury Brand Management

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    • Title: Advances in Luxury Brand Management by Jean-No? L Kapferer
    • Publisher: Springer Nature
    • Print ISBN: 9783319511269, 3319511262
    • eText ISBN: 9783319511276
    • Edition: 2017 2017 edition
    • Format: PDF eBook
    $41.70
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