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SPIN® -Selling - Rackham, Neil
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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value ...

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SPIN® -Selling 2017, Routledge, London

ISBN-13: 9781138465954

Hardcover

SPIN® -Selling 1995, Gower Publishing Ltd, Oxford

ISBN-13: 9780566076893

Paperback