Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.
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Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.
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Add this copy of Research for Marketing to cart. $14.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Palgrave.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 200grams, ISBN: 9780333470213.
Add this copy of Research for Marketing to cart. $14.97, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 1991 by Palgrave.
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Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Research for Marketing to cart. $17.05, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780333470213.
Add this copy of Research for Marketing to cart. $39.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Palgrave HE UK.
