A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
Read More
A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications - including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
Read Less
Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $7.45, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1970 by Prentice-Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Research for Marketing Decisions to cart. $9.87, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1988 by Prentice Hall.
Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $11.04, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1975 by Prentice-Hall.
Add this copy of Research for Marketing Decisions to cart. $19.51, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1988 by Prentice-Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 0137742177.
Add this copy of Research for Marketing Decisions (Prentice-Hall to cart. $19.99, good condition, Sold by Project HOME rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1975 by Prentice Hall.
Add this copy of Research for Marketing Decisions to cart. $25.46, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780137742172.
Add this copy of Research for Marketing Decisions (the Prentice Hall to cart. $26.25, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 1988 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Research for Marketing Decisions to cart. $29.95, good condition, Sold by GeorgeCrossBooks rated 4.0 out of 5 stars, ships from Lexington, MA, UNITED STATES, published 1975 by Prentice-Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good/Good. Hardcover, Prentice Hall, 1975. Third Edition, First Printing. VG/G Dust jacket missing chips, torn. PO name on free endpaper. Pen underlining Chapter 1, clean after. Bump near spine....
Add this copy of Research for Marketing Decisions, Second Edition to cart. $34.95, good condition, Sold by J.E. Miles, A Bookseller rated 5.0 out of 5 stars, ships from OCEANSIDE, CA, UNITED STATES, published 1970 by Prentice-hall.
Add this copy of Research for Marketing Decisions to cart. $34.95, good condition, Sold by J.E. Miles, A Bookseller rated 5.0 out of 5 stars, ships from OCEANSIDE, CA, UNITED STATES, published 1966 by Prentice Hall.