You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
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Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.14, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business by Being Remarkable to cart. $2.22, new condition, Sold by Metonymy rated 2.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2005 by Penguin Books Ltd.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $3.20, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business to cart. $4.50, new condition, Sold by DeltaBooks rated 4.0 out of 5 stars, ships from Sugar Hill, GA, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $5.33, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $5.51, new condition, Sold by tttkelly1 rated 4.0 out of 5 stars, ships from Fresno, TX, UNITED STATES, published 2003 by Portfolio.
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Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $8.76, new condition, Sold by Book Outlet rated 5.0 out of 5 stars, ships from Jefferson City, TN, UNITED STATES, published 2009 by Portfolio.
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New in new dust jacket. New, Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory.
Add this copy of Purple Cow: Transform Your Business by Being Remarkable to cart. $13.82, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2005 by Penguin Books Ltd.
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New. B-format paperback. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.
DLEHSD
Jul 29, 2008
Worth reading but only partially delivers on promi
Worth reading but leaves you frustrated. Need a more directive insight into question.
dbd101
Apr 1, 2007
Are you a purple cow?
Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?
This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.
A definite must read for all small business folks and sales professionals.