One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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Add this copy of Product Strategy for High Technology Companies to cart. $1.99, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2000 by McGraw Hill.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Product Strategy for High Technology Companies to cart. $2.10, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2000 by McGraw-Hill Companies.
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Very good in very good dust jacket. Sewn binding. Cloth over boards. 400 p. Contains: Unspecified. Audience: General/trade. AS NEW--VERY NICE COPY--VERY SLIGHT SHELF WARE--TEXT CLEAN AND TIGHT--GIFT--STILL HAS LOTS OF GREAT READS LEFT--1 ST. ED. --1 ST. PRINTING
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Add this copy of Product Strategy for High Technology Companies to cart. $15.00, very good condition, Sold by Bookwitch rated 5.0 out of 5 stars, ships from Concord, CA, UNITED STATES, published 2000 by McGraw-Hill, 2000.
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Near Fine in Near Fine jacket. Book Octavo, hardcover, one line of previous owner's name on endpaper else fine in near fine gold and black decorative dj. 378 pp. including index plus notes on author. he only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple? plus a new focus on growth strategies and on Internet businesses? define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth.
Add this copy of Product Strategy for High Technology Companies to cart. $16.88, new condition, Sold by upickbooks/Daisy Li rated 5.0 out of 5 stars, ships from Daly City, CA, UNITED STATES, published 2000 by McGraw-Hill.