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Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times

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Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times - McGrath, Michael E
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A Hands-on manager's guide to making the most of today's product development breakthroughs A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices ...

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Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times 2004, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071435123

Hardcover