Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.
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Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.
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Add this copy of Crossing the Chasm: Marketing and Selling Disruptive to cart. $0.99, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2006 by HarperBusiness.
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This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Crossing the Chasm: Marketing and Selling High-Tech to cart. $2.16, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2006 by HarperBusiness.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Crossing the Chasm: Marketing an to cart. $2.27, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2006 by HarperBusiness.
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Fair. Book has internal/external wear and/or highlighting and underlining. It may have creases on the cover and some folded pages. This is a USED book. Codes have been used. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.