Skip to main content alibris logo

Product Manager's Fieldguide

by

Write The First Customer Review
Product Manager's Fieldguide - Gorchels, Linda
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The ideal companion to the author's bestselling The Product Manager's Handbook , The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts ...

loading
Product Manager's Fieldguide 2003, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071410595

Trade paperback