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Networking with the Affluent and Their Advisors

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Networking with the Affluent and Their Advisors - Stanley, Thomas J
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Dr. Thomas J. Stanley shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of the their important affinity groups. Affluent individuals report that interpersonal, or "word of mouth", endorsements are the most influential in their decisions to patronize a variety of products and service providers. Networking with the Affluent and Their Advisors offers a proven method for reaching the affluent through their affinity groups and ...

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Networking with the Affluent and Their Advisors 1993, Irwin Professional Publishing

ISBN-13: 9781556238918

Hardcover