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Marketing to the Affluent - Stanley, Thomas J
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The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

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Marketing to the Affluent 1997, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070610477

Trade paperback

Marketing to the Affluent 1995, Irwin Professional Publishing

ISBN-13: 9780786305322

Trade paperback

Marketing to the Affluent 1988, McGraw-Hill Professional Publishing

ISBN-13: 9781556231056

Hardcover