Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Read Less
Add this copy of Max-E-Marketing for the Net Future: How to Outsmart the to cart. $4.97, very good condition, Sold by GeorgeCrossBooks rated 4.0 out of 5 stars, ships from Lexington, MA, UNITED STATES, published 2001 by McGraw-Hill.
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Seller's Description:
Very Good/Very Good. . Hardcover, very good condition, w. ltly slanted, v. ltly compressed sp. Ltly tanned p. edges, a few v. lt spots. Clean, tight, unmarked. Dj very good, ltly rubbed--lt marks. Sme v. lt edgwr at top and bottom.
Add this copy of Max-E-Marketing in the Net Future: the Seven to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by McGraw-Hill.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Max-E-Marketing in the Net Future to cart. $17.95, fair condition, Sold by Ladylisabooks rated 4.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 2001 by McGraw-Hill.
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Used: Acceptable. Size: 9.3 x 6.4 x 1.1 inches; Hardback with D/J in very good condition. Minor scuffing to spine of D/J. In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers. Unlock the fundamentals of marketing success in the digital economy with two of the world's leading e-business visionaries.
